Network Distribution
Understanding The Game You're In
By Michael S. Clouse
Whoever said, "The only thing constant is change" would have almost certainly loved our business...
For example, did you know in the 1960's and early 70's the word we used to describe who we were and what we did was, Pyramiding? No kidding. Thankfully, in the 1980's, we redefined our then emerging profession, and the phrase Multi-Level Marketing was born.
In those early days the MLM definition fit, because we were in fact trying to market products, goods and services through an organization that in turn offered us the ability to earn our income through many levels of sales activity.
However, by the late '80's, the term Multi-Level Marketing, or MLM, was beginning to take on the same negative connotation as Pyramiding. As a result, we took another look at what it was we really did, and adopted Network Marketing as the preferred descriptive phrase. And again, the designation fit, because as a group, or network, we were still exploring all the aspects of conventional marketing. Searching for what worked and discarding all that didn't.
Time, however, has a way of changing the game you're in. Let me explain...
Today, we seem to have tens of thousands in our profession stuck in some sort of time warp. Some of these "so-called" distributors are still into Pyramiding (although few would admit it), while other legitimate business-builders still prefer the old Multi-Level Marketing, or MLM label, which leaves the balance of us somehow stuck saying, Network Marketing when asked to define what it is we do.
Now don't get me wrong, I do believe there is a role for Network Marketing in our profession. However, that role needs to be - or should be - reserved for the leading companies and the top distributors in our respective businesses; the ones developing the systems we all use to successfully build our networks. After all, what do you really want in your business: 5,000 marketers or 5,000 distributors? Think about it!
If you believe in achieving massive success as strongly as I do, you understand the power of a duplicatable system. A strategy, if you will, where although the people and personalities are different, the principles and processes used to achieve your desired end result are the same. Because in this business, duplication is what success looks like!
After all, who wants to create an organization of 5,000 wild-west entrepreneurs, each defocusing their respective teams on the latest marketing idea of the week? What we want is to systematically build a massive network based on weakest-link, consumption-based duplication. And how do you accomplish that?
Through a duplicatable systems-bases business model: Network Distribution.
If you prefer to participate in Network Distribution, you'll be pleased to know there are several complete, already-proven systems available. In other words, you won't need to reinvent the wheel!
It's true... Master Network Marketers like Dexter Yager, Randy Gage, and Orjan Saele have already done the marketing work for us. Plus a lot of good companies now offer their own proprietary systems - as do most world-class organizations. They built their networks and in the process discovered (usually through trial and error) how to market their products, goods, and services to the ultimate end consumer long before most of us sponsored into the business.
So if the systems are already in place - and they work - what should our role in this whole Networking thing be? Using systems-based duplication, our role is to create a massive, relationship-based, consumer-driven network. We market nothing. We distribute. We are the followers of leaders; the leaders of other followers - because we are in Network Distribution.
All the best,
MSC
©1998 by Michael S. Clouse — All International Rights Reserved.
For example, did you know in the 1960's and early 70's the word we used to describe who we were and what we did was, Pyramiding? No kidding. Thankfully, in the 1980's, we redefined our then emerging profession, and the phrase Multi-Level Marketing was born.
In those early days the MLM definition fit, because we were in fact trying to market products, goods and services through an organization that in turn offered us the ability to earn our income through many levels of sales activity.
However, by the late '80's, the term Multi-Level Marketing, or MLM, was beginning to take on the same negative connotation as Pyramiding. As a result, we took another look at what it was we really did, and adopted Network Marketing as the preferred descriptive phrase. And again, the designation fit, because as a group, or network, we were still exploring all the aspects of conventional marketing. Searching for what worked and discarding all that didn't.
Time, however, has a way of changing the game you're in. Let me explain...
Today, we seem to have tens of thousands in our profession stuck in some sort of time warp. Some of these "so-called" distributors are still into Pyramiding (although few would admit it), while other legitimate business-builders still prefer the old Multi-Level Marketing, or MLM label, which leaves the balance of us somehow stuck saying, Network Marketing when asked to define what it is we do.
Now don't get me wrong, I do believe there is a role for Network Marketing in our profession. However, that role needs to be - or should be - reserved for the leading companies and the top distributors in our respective businesses; the ones developing the systems we all use to successfully build our networks. After all, what do you really want in your business: 5,000 marketers or 5,000 distributors? Think about it!
If you believe in achieving massive success as strongly as I do, you understand the power of a duplicatable system. A strategy, if you will, where although the people and personalities are different, the principles and processes used to achieve your desired end result are the same. Because in this business, duplication is what success looks like!
After all, who wants to create an organization of 5,000 wild-west entrepreneurs, each defocusing their respective teams on the latest marketing idea of the week? What we want is to systematically build a massive network based on weakest-link, consumption-based duplication. And how do you accomplish that?
Through a duplicatable systems-bases business model: Network Distribution.
If you prefer to participate in Network Distribution, you'll be pleased to know there are several complete, already-proven systems available. In other words, you won't need to reinvent the wheel!
It's true... Master Network Marketers like Dexter Yager, Randy Gage, and Orjan Saele have already done the marketing work for us. Plus a lot of good companies now offer their own proprietary systems - as do most world-class organizations. They built their networks and in the process discovered (usually through trial and error) how to market their products, goods, and services to the ultimate end consumer long before most of us sponsored into the business.
So if the systems are already in place - and they work - what should our role in this whole Networking thing be? Using systems-based duplication, our role is to create a massive, relationship-based, consumer-driven network. We market nothing. We distribute. We are the followers of leaders; the leaders of other followers - because we are in Network Distribution.
All the best,
MSC
©1998 by Michael S. Clouse — All International Rights Reserved.