Instant Everything?
By Michael S. Clouse
The man stands in front of that rectangular shaped, nuclear-particle devise some call a microwave, mumbling under his breath, "Come on, come on, why is this thing taking so long?" All I can do is shake my head, and wonder if anyone ever informed our got-to have-it-yesterday guy the reason we call it a lunch-hour?
Personally I'm sick of it, and I've got a few things to say - so make yourself another cup of instant coffee, dump in a little non-dairy creamer, nuke some breakfast goo, and allow me to explain why it still need a lifetime to become an overnight success.
Who are these idiots placing ads in opportunity seekers magazines promising instant riches - with no downline to build - because they will do all the work for you? Just fax in your application - along with your required sucker fee - sit back and relax. Easy street here you come!
How did we allow ourselves to get swept up in this instant mentality? And why do so many continue to believe the lies perpetuated in our own profession?
Let me give you some examples of what I mean. Now keep in mind that these are actual Network Marketing adds taken from several business magazines:
HUGE INCOME! $10,000 1st month! I did.
So can you. (800) 775-XXXX, Extension #1853
MLM BREAKTHROUGH! Downline built for you guaranteed! No fees or hassles. (800) 372-XXXX
YOU CAN EARN CASH DAILY!
Call (800) 820-XXXX! Then call (703) 368-XXXX
And on, and on, and on it goes. The promise of no work, massive income, and all with zero risk. What could be better than that?
How about the truth?
If you really want to build a long-term successful business in Network Marketing, this is what you will need to do:
A) Select the right company, and make a life-long commitment.
By the way, you'll know you're with the right company if a resounding "yes" is your answer to these two questions: 1) If there wasn't a business model attached to my company's product(s), would I be buying them? And, 2) If I made a purchase (again without an opportunity to profit) would I be so excited by the benefits received, that through casual conversation I would share my experiences with friends, family, and business associates?
B) Investing eight to ten hours a week, one Saturday per month, and one weekend per quarter over the next two to five years.
Following your company's proven business plan, you should be able to replace your full-time income. After that, the sky's the limit. And if your company doesn't have a proven business plan, well, that would be a clue...
C) Start sharing the business with your friends, family, and business associates.
Tell the story, show the plan, and them ask them if they would like to start dreaming again. After all, Network Marketing leaders know that we sell more dreams than all our products, goods, and services put together.
Last and certainly not least, avoid anything, and anyone who offers you their 30-day shortcut to success. Because if it won't take two to five years to build, it's not a business, it's a game and one you probably won't want to play.
All the best,
MSC
©1998 by Michael S. Clouse — All International Rights Reserved.
Personally I'm sick of it, and I've got a few things to say - so make yourself another cup of instant coffee, dump in a little non-dairy creamer, nuke some breakfast goo, and allow me to explain why it still need a lifetime to become an overnight success.
Who are these idiots placing ads in opportunity seekers magazines promising instant riches - with no downline to build - because they will do all the work for you? Just fax in your application - along with your required sucker fee - sit back and relax. Easy street here you come!
How did we allow ourselves to get swept up in this instant mentality? And why do so many continue to believe the lies perpetuated in our own profession?
Let me give you some examples of what I mean. Now keep in mind that these are actual Network Marketing adds taken from several business magazines:
HUGE INCOME! $10,000 1st month! I did.
So can you. (800) 775-XXXX, Extension #1853
MLM BREAKTHROUGH! Downline built for you guaranteed! No fees or hassles. (800) 372-XXXX
YOU CAN EARN CASH DAILY!
Call (800) 820-XXXX! Then call (703) 368-XXXX
And on, and on, and on it goes. The promise of no work, massive income, and all with zero risk. What could be better than that?
How about the truth?
If you really want to build a long-term successful business in Network Marketing, this is what you will need to do:
A) Select the right company, and make a life-long commitment.
By the way, you'll know you're with the right company if a resounding "yes" is your answer to these two questions: 1) If there wasn't a business model attached to my company's product(s), would I be buying them? And, 2) If I made a purchase (again without an opportunity to profit) would I be so excited by the benefits received, that through casual conversation I would share my experiences with friends, family, and business associates?
B) Investing eight to ten hours a week, one Saturday per month, and one weekend per quarter over the next two to five years.
Following your company's proven business plan, you should be able to replace your full-time income. After that, the sky's the limit. And if your company doesn't have a proven business plan, well, that would be a clue...
C) Start sharing the business with your friends, family, and business associates.
Tell the story, show the plan, and them ask them if they would like to start dreaming again. After all, Network Marketing leaders know that we sell more dreams than all our products, goods, and services put together.
Last and certainly not least, avoid anything, and anyone who offers you their 30-day shortcut to success. Because if it won't take two to five years to build, it's not a business, it's a game and one you probably won't want to play.
All the best,
MSC
©1998 by Michael S. Clouse — All International Rights Reserved.